For sellers
Positioning before price
Anyone can quote a number. In this concept, the work is deciding what the house is, who it is for, and what it should look like the day it reaches the market.
The seller process
01
Positioning
We decide what the house is before we decide what it costs — who it is for, what it is competing with, and which single quality carries the story.
02
Presentation
Photography at three hours of the day, a measured plan drawing, a short film, and printed material. Repair everything, replace almost nothing.
03
Launch
A private register first, then a considered public release timed to the season rather than the calendar month.
04
Negotiation
One partner holds every conversation. Terms, timing and contingencies are treated as seriously as price.
05
Reporting
A written note every fortnight: who came, what they said, what we would change. No dashboards, no vanity metrics.
What we believe
Repair everything. Replace almost nothing.
Buyers at this level read intent, not cabinetry. A coherent original interior says the house has been cared for; a half-renovation says it has been argued about. We would rather spend the renovation budget on photography, a plan drawing and a print run.
Read the seller lettersPhotography
Three hours of light
Drawing
One measured plan
Launch
Register first, then public
Reporting
Every fortnight, in writing
No instant estimate
We will not guess at your house from a database
Automated valuations are confident about the wrong things. They cannot see a seawall, a dock depth, an orientation, a bad renovation or a good one.
So this form does not produce a figure. It requests a visit. In a live version of this practice, a partner would walk the house and follow up with a written positioning opinion — a document, not a number in a box.
Fictional — this is a fictional practice. The request form below is a demonstration: it produces no valuation, transmits nothing and stores nothing.
“They told us not to renovate the kitchen, which cost them money and made us money. That is the whole relationship in one sentence.”
“We were shown four houses instead of forty, and the fourth one was ours. Somebody had clearly done the reading.”